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KMID : 0613620100300010242
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Health Social Welfare Review
2010 Volume.30 No. 1 p.242 ~ p.261
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Analysis of Influential Factors on the Satisfactions and Attitudes toward the Use of Government Websites - Focusing on Ministry of Health, Welfare and Family Affairs Websites
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Song Tae-Min
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Abstract
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This study suggests a new research model for the satisfactions and attitudes of Ministry Health, Welfare, and Family Affairs websites (MHWFA) users using a Technology Acceptance Model (TAM). In this proposed research model, the existing TAM variables (i.e., perceived usefulness, perceived ease of use) were used as independent variables. As dependent variables for the measurement of influential factors, the satisfactions and the attitudes toward the use of MHWFA websites were used. For the empirical investigation on the hypotheses, the sample used in this study included websites users of MHWFA, and its verification of those hypotheses was carried out by using a Structural Equation Model (SEM). The conclusions drawn from the verification process of the hypotheses are as follows: First, MHWFA websites users are positively affected by perceived usefulness and perceived ease of use of websites; Second, both satisfactions and attitudes toward the use of MHWFA websites make a positive impact on the perceived ease of use by users; Third, both satisfactions and attitudes toward the use of MHWFA websites make a positive impact on the perceived usefulness by users; Fourth, ease of use of MHWFA websites has a stronger influence on female users than on male users; Fifth, perceived usefulness of MHWFA websites has a stronger influence on male users than on female users. The significance of this study was to show the capability of TAM evaluation on the analysis of influential factors by verifying that the existing TAM variables heavily affected the satisfactions of websites users and their attitudes toward the use of MHWFA websites.
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KEYWORD
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Website, Satisfaction, Attitude Toward, TAM, Influential Factors
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